Video live streaming apps like Meerkat and Periscope have been stirring up debate in tech circles, but are people using them, and does this mean they should feature in your content strategy? Apps like these are not new, but increased smartphone penetration and more stable data connections are making the opportunities more viable.
SXSW Interactive festival was the spring board for Meerkat, which launched over the weekend and was heralded as the social media start-up to make its debut this year, following in the footsteps of successful predecessors Foursquare and Twitter.
